Magic Prompts

To generate creative using Neon Blue, you have to write a magic prompt. A magic prompt is very similar to a typical prompt you'd see in any other large language model like ChatGPT or Claude.

The key difference is that you can use user company or custom variables in your prompt. Neon Blue magic prompts also have context on your company, the surface area, and any other context that's needed for your generation.

Magic Prompt Simple Example

Write a welcome email for this user personalized to their segment {{user.variable.segment}}

In this case, the company has a custom user variable called 'segment' and the prompt will run with the variables populated.

Magic Prompt Types

When creating a variant, you will select your variant type.

Manual Variant

A manual variant is a hand-defined, hand-written variant. You will be presented with each of the fields that must be completed, and you write in your copy. While this does not leverage many of the capabilities that AI and Neon Blue have, it provides a very high level of control.

Dynamic Variant

A dynamic variant automatically creates every possible combination of the variables you tag in your magic prompt. For example, if you tag a segment variable with 10 segments and a category variable with 5 product categories, the system will generate 50 total variants. Each variant represents one unique pairing of a segment and a category.

Dynamic prompts allow you to make hundreds or even thousands of variants very quickly. They also allow you to write much more complicated prompts that require more advanced or more creative reasoning.

Batch Prompt

A batch prompt sends all of your context into one large language model call and produces the number of variants you choose from the drop-down. The benefit is that the variants can be creatively related to each other.

Unlike a dynamic prompt, where each combination is generated independently, a batch prompt creates the entire set at once.

For example, if you want 10 email versions that range from very serious to very friendly, a batch prompt can generate that full spectrum in a single step. With a dynamic prompt, you would need to define each tone level as its own variable, and the system would then iterate through those levels one by one.