Brand Voice

Neon Blue Style Guides

Neon Blue allows you to define a style guide to control the tone of voice used in Creative Generation. This is totally editable and controllable by your creative team, and every generation that will be made uses this style guide.

Using Existing Brand or Style Guides

Neon Blue can use your existing brand guide, style guide, or copy guide.

To use an existing guide, ensure that the focus of the document uploaded is on copy guidelines. Often, brand guides include visual direction, creative identity work, font and word mark usage. For this purpose, the Neon Blue system does not need or accept this as input. Upload the copywriting guide focused on tone of voice, style, do's and don'ts, good examples, and bad examples.

Multiple Style Guides

You can add and use multiple style guides depending on the context of the generation. For example, one style guide may be appropriate for push notifications and social media content, another may be more appropriate for onboarding email content.

If you would like to revise the writing style used in Creative Generation, you can modify your Style Guide.

Prompts as Style Guides

Neon Blue creates content using large language models (LLMs). As a result, you are able to use a prompt as a style guide.

This is useful if you or your creative team have already refined a prompt that you use for creative generation and would like to use that with Neon Blue.

To do so, simply select the AI provider model name, temperature setting, and copy-paste your prompt. Neon Blue will then use this setting for all future creative generations.