Draft Experiment Set-Up

This page explains the first step in setting up a draft experiment.

Creating a Draft

Go to the 'Draft Experiment' tab from the left pannel and click 'Create Draft'. Once you have named your draft you will be on the 'Set-up' tab.

Content Slots

Content Slots refer to specific email or push items as they would be reflected in your ESP. For example 'Email 1', 'Email 2' and 'Email 3' of a Welcome Series would each require one slot. (The number and attributes of variants generated per slot is not decided here, it will be set in the Variant Generation section.)

Each content slot must be attributed the following:

• A schema: a pre-defined selection of dynamic elements in the creative. This should map to a given template. (For example: h1, h2, img_1 )

• A template: the creative template you want to use for the given slot.

• A style guide: a pre-defined list of qualities you want the creative to follow.

• A rule guide: a pre-defined list of rules you want the creative to follow that will inform the evaluation process

Video Demo